The right accessory can make an outfit, just as quickly as the wrong one can break a perfectly thought out look. For fashionistas with less than 20/20 vision, we have the added task of taking eyewear into consideration when planning any ensemble. That doesn’t mean style has to take a backseat to function, though.
Star Trek 2 actress Zoe Saldana and LensCrafters have teamed up to take the guesswork out of choosing the perfect frames. With ‘myLook’ you have the ability to compare up to four different frames at the same time, ultimately choosing the pair that works best.
“I think it is very important to have eyeglasses that reflect and enhance your character!” — Zoe S.
As part of the campaign, Zoe will appear in ads both online and print, and will be featured at LensCrafters’ more than 900 nationwide locations. For a behind the scenes look at the campaign, and to hear more from Zoe on the importance of a good pair of eyeglasses, peep the video behind the cut.