H&M and the face of their fall campaign, Madonna, have decided to extend their relationship. The retail giant and Madonna have combined forces to create the ‘M by Madonna’ fashion line. It should be hitting stores in March 2007.
“Madonna has an impressive feel for fashion and trends. She was extrordinarily style conscious, passionate and was involved in even the smallest details of every design. There is no doubt that Madonna’s influence is reflected by the ‘M by Madonna’ line,” stated Margareta van den Bosch, H&M’s head of design, regarding the collaboration.