Designer timepieces are having something of a ‘moment’ right now. Through professional and personal associations with high profile celebrities the likes of Jaz-Z and LeBron James, luxury watches manufactured by brands including Rolex, Cartier, and latest industry darling Audemars Piguet, have become status symbols of the moment for consumers who have a discerning taste for the finer things in life.
But don’t let the seemingly proliferation of the luxury goods market by European based companies lead you to the conclusion that watches of a certain quality are found only across the pond.
They aren’t the only ones in the handcrafted timepieces game.
Detroit based brand Shinola is setting out to prove that expertly crafted luxury goods can be manufactured right here in the old USofA.
The current leaders at Shinola, which began in the early 1900s as shoe polish production comopany, are invested in reinvigorating both the historic brand itself and the historic city they now call home.
Shinola has expanded its portfolio to not only include luxury watches, but also fine leather goods and specialty bicycles.
It’s the watches though that should have fashionistas paying close attention.
Designs like ‘The Gomelsky’ pictured above right feature classic touches like matte brass and cut edge leather, but details like the wide case, contrasting onyx face, and thin straps give Shinola’s pieces a contemporary edge.
Shinola is gamely reinventing itself as a company, and they’re dedicated to manufacturing superior quality handcrafted items.
Following an official launch in the Atlanta metro area with an event featuring performances by native punk band The Black Lips, Shinola is now available for you Atlanta batches at the Steven Alan store where you can get a hands on look.
For everyone else, head on over to Shinola.com to see for yourself what the hype is all about, and learns exactly what goes into creating a Shinola handcrafted timepiece.