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3 Supers + 2 famed photographers + 1 iconic fashion house = the Versace Spring 2013 ad campaign.


Kate. Joan. Daria. To have any one of the aforementioned models fronting a major fashion campaign is a pretty big deal. But to have all three? That’s a challenge very few fashion houses could rise to meet.

Trust Versace though, to be one of the select labels with the resources, recognition, and influence necessary to make possible, what before seemed impossible.

It was revealed last week by the brand, that Kate Moss, Joan Smalls, and Daria Werbowy will all star as the faces of Versace’s Spring/Summer 2013 advertising campaign.

Lensed by famed photography duo Mert Alas and Marcus Piggott, aka Mert and Marcus, the campaign images feature the Versace clad women glowing against a moonlit backdrop of desert sand.

As with most Mert and Marcus lensed images, the pictures take on a decidedly artistic, almost painting-like feel, showcasing to perfection both the models, and their designer merchandise.

[ photos: versace facebook ]