High street brand H&M has done it again, naming high luxe label Versace as the store’s next designer collaboration. Mark your calendars, and let the countdown begin. Versace for H&M is set to hit stores worldwide and online, November 17, with a pre-spring collection to follow, that will be available January 19.
As for the collection itself, according to creative director Donatella Versace, the designs will honor the history of the Versace brand. And at the close of the Versace spring menswear show in Milan, we got our first glimpse of what Versace for H&M will look like, when Donatella took to the runway wearing one of the fashion house’s H&M designs.
Versace follows a long list of design houses who’ve created diffusion lines for H&M. Stella McCartney, Jimmy Choo, Comme des Garçons, Karl Lagerfeld, and Lanvin have all done exclusive lines for the high street retailer, something Donatella said in 2008 she’d never do:
“I respect everyone who does it. But the reason I didn’t do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand.”
A woman has the right to change her mind though, right? These days Donatella sings quite a different tune:
“I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”
Perhaps seeing other brands successfully pull off a collaboration with H&M convinced Donatella to have a change of heart. Whatever the case, Versace for H&M is happening, and you can expect to find pieces inspired from the Italian fashion house’s past collections.
A few preview pics were released, which you can see above. And below, check out the Versace for H&M announcement vid.
[credit, pics: hm.com — vid: Stateofstylechannel]