No, this is not a joke. No, today isn’t April 1st. Yes, you did indeed read correctly. After many years of rumors, speculation, and creating false hope in the hearts of fashionistas everywhere, H&M has finally opened the e-commerce doors of online shopping in the good old USA!
They were beat to the punch by literally every other fast fashion retailer, including the likes of Zara and Topshop. But better late than never, right?
Get your budget together, and head over to the now functional (read: useful) HM.com to get your wallet friendly shopping on.