We’ve seen the preview, now here’s the complete Gucci Spring 2011 ad campaign featuring models Joan Smalls, Karmen Pedaru, Hailey Clauson, Nikola Jovanovic and Gen Huisman. Epitomizing to perfection the Gucci aesthetic— glamour, sexiness, and sophistication— Joan and co. lounge around a poolside set, and showcase the best of Gucci Spring 2011.
Lensed by photographers Mert Alas & Marcus Piggott, also known as simply Mert & Marcus, this Gucci campaign is hands down one of the best designer campaigns I’ve come across in a long while. Gorgeous, healthy looking models? Check. Fabulous scenery? Check? Great merchandise that you’d actually want to go out and purchase? Check!
We knew 2011 would be a great year for Joan, and already that’s proving to be the case. Not only does she look amazing in the Gucci print ads, but she also looks great in motion. Check out the Spring collection video below, and also the remaining print ads.
photos via Gucci



















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I love the colors, they are vibrant and they really set off the models complexions and clothes.
Yeah, I’m really feeling the bold colors, and color blocking in this Gucci collection. With the Fall Fashion Week season about to begin, Gucci’s Spring collection has me curious about what the Fall one will look like.
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