Actress Eva Mendes flaunts her fabulous physique in a new set of ads for Calvin Klein’s Seductive Comfort Underwear. The ad campaign will be hitting the pages of our favorite fashion mags in September. You’ll be seeing Eva in the pages of Vogue, Vanity Fair, In Style, and Elle, just to name a few. Of Eva’s choice as spokesperson of the brand, Tom Murry, Calvin Klein’s president and chief operating officer, had this to say:
“This is a departure from more slender body types that have typically been used in Calvin Klein Underwear ads. But this is not so much about a trend of being more curvaceous. This product is made for a curvaceous woman.”
Wait, I’m sorry… HER body is a “DEPARTURE” from the slim body figure???
*throwing hands up*
Lord we have a long way to go…
Curvaceous women are in? wow, I can so get used to that. CK doesn’t know but it has done a huge favour by promoting a healthy curvy female body image rather than a reed thin one that promotes nothing but anorexia in the world.