When it comes to promoting their luggage, luxury brand Louis Vuitton has looked beyond the usual suspects of starlets and young models to be the face of their new fall/winter ad campaign. Instead they’ve chosen former Soviet Union president, Mikhail Gorbachev. Yeah, I was shocked too. And for the female counterpart cast in these more upscale ads, Louis Vuitton has chosen 64 year old French actress, Catherine Deneuve.
The ads (as you can probably tell, because they’ve got her signature style written all over them) were shot by famed photographer Annie Leibovitz. They feature the former Soviet Head of State sitting in the backseat of a limousine as he passes by a part of the Berlin Wall. I must say that I really like these ads. They definitely speak to the sophistication that one expects from the Louis Vuitton brand. And I also must commend LV for looking outside the box for spokesmodels. Who would have ever thought that a 64 year old woman would be the face of a well known luxury brand? And that she would look fabulous while doing so!
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