First they teamed up with Madonna; now H&M is using songstress Kylie Minogue as its muse to create a bohemian chic beachwear line. The new line, which will be called ‘H&M Loves Kylie,’ is said to be inspired by Australia’s relaxed, sporty beach-life, and will feature glam looks with metallic accents. In a press release, this is what H&M had to say about their new endeavor:
The ‘H&M loves Kylie’ line is part of H&M’s main swimwear range and contains fifteen styles which will be in all H&M stores that sell womenswear in mid May. ‘When we think Australia and glamour we think Kylie, who is such a stylish person,’ says H&M’s head of design Margareta van den Bosch.
Not only was H&M’s new collection inspired by Kylie, but naturally she will also be the face of the upcoming beach campaign. “It has been a great experience to work with H&M on creating this summer range. To me it is all about summer indulgence, effortless chic and lots of fun!” says Kylie Minogue. With the addition of ‘M by Madonna’ and now ‘H&M Loves Kylie,’ H&M is setting itself up to be a fashion standard. Hopefully both of their new campaigns will be successful.
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