Jennifer Hudson has signed a deal with Avon to become the face of their Imari fragrance brand. As a part of the deal, which was announced on Tuesday, Hudson will be the spokeswoman for Imari, and a new fragrance, Imari Seduction, which is scheduled to be launched in August. The original Imari scent was launched twenty years ago and is Avon’s number one women’s fragrance. The new fragrance, Imari Seduction will appear in a national print advertising campaign in at least six women’s magazines this August.
“We’re looking to add a sexy, powerful edge to the brand,” said Claudia Poccia, president of Avon U.S. Beauty and global president of Mark, Avon’s youth-oriented brand. “We wanted a spokesperson who embodied a youthful spirit and confidence, and Jennifer speaks to a new generation of passionate women trying to achieve their dreams and goals.” Hudson was contacted for the position shortly after Dreamgirls was released; company executives felt she embodied Avon’s dedication to empowering women.
Of her new role, Jennifer had this to say:
“This is an honor for me and very flattering,” Hudson said in a statement Tuesday. “With the success of ‘Dreamgirls’ and now an Oscar, it’s been an incredible few months. And now, to partner with Avon is really a dream come true for me. It’s exciting to be representing the Imari brand, which really embodies confidence and femininity.”
It’s nice to see Jennifer doing her own thing. With the success of Dreamgirls, and her Oscar win, I’m sure she has a lot of things coming her way.
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