28
Feb
2007

Boxers or Briefs?…Djimon Hounsou does Calvin Klein

by Norell Alesse on February 28, 2007

Djimon Hounsou

Academy Award nominee Djimon Hounsou will be featured in the Fall 2007 Calvin Klein Underwear advertising campaign. Hounsou will appear in a global print and billboard campaign that will support the launch of Calvin Klein Inc.’s latest product line, Calvin Klein Steel. The ads will be shot late March or early April and will appear internationally in more than 20 countries. The print ads will appear in September 2007 magazine issues. According to Fashion Week Daily, Hounsou is the ninth man to be featured in a Calvin Klein underwear campaign, and the first actor in over a decade. I’m sure everyone remembers Mark Wahlberg’s turn as a Calvin Klein Underwear model back in the 90s. I think he was still Marky Mark then, lol.

Of the campaign, Bob Mazzoli chief creative officer of Calvin Klein Underwear had this to say, “We are energized by the prospect of working with a talent such as Djimon Hounsou. Together we will celebrate the 25th anniversary of Calvin Klein Underwear and yet another ground-breaking international product launch, Calvin Klein Steel, in Fall 2007.”

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